Lawyer marketing and the “manager’s mantra” go well together. Never heard the manager’s chant? The “manager’s mantra” is a crucial variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t handle it.”
Most lawyers have some sort of referral network (if only a small one) but; lawyers really don’t know how to deal with their lawyer marketing so that their referral network expands. The first step in this expansion is to know where you are and then you can consider legal marketing company how to get to where you want to go. Yes, it is vital to understand the geographic, demographics and psycho-graphics of your referral sources/clients for sure and you need a lawyer marketing management system. By knowing more about how to handle your legal marketing referral sources get more information, you can grow this referral network and boost your lawyer marketing efforts with less work on your part.